Your Videos Could Be Pulling Customers from YouTube. If Anyone Could Find Them.
YouTube is the second largest search engine in the world. Customers research products, services, and businesses on YouTube before they buy. Most businesses upload videos, hope for the best, and watch the view counts stay flat. Video SEO is the work that makes videos actually findable and convertable.
Video SEO
Video SEO is the discipline of optimising video content (primarily on YouTube, but also embedded video on your website) so it ranks, ge…
20
Years
15k+
Projects
94%
Retention
Video SEO Pricing
Video SEO engagements start at $850/month for ongoing channel optimisation, keyword research, and video performance management.
Video SEO is the discipline of optimising video content (primarily on YouTube, but also embedded video on your website) so it ranks, gets watched, and drives qualified traffic. The principles overlap with traditional SEO but the platform mechanics are different.
What You Get
What Video SEO Actually Covers
Each pillar runs continuously while we work with you. The deliverables list grows tier by tier; the disciplines stay the same.
How YouTube ranking actually works
YouTube's algorithm cares about watch time, session time (does the viewer stay on YouTube after your video), click-through rate from impressions, audience retention, and engagement signals (likes, comments, shares).…
Video keyword research
YouTube keyword research is different from Google keyword research. We use VidIQ, TubeBuddy, and YouTube auto-suggest to find what your audience is actually searching for on YouTube. Often the volume on YouTube is h…
Channel structure and playlists
A well-organised channel with topical playlists ranks better than a channel that uploads videos randomly. We build playlist strategy, channel descriptions, and metadata that signal to YouTube what your channel is ab…
Thumbnails and click-through optimisation
Thumbnail design is often the difference between a video that gets 100 views and one that gets 10,000. We design or specify thumbnails that perform on the YouTube algorithm: high contrast, clear faces or objects, re…
Connecting YouTube to your website
YouTube videos can drive traffic to your site through video descriptions, cards, end screens, and pinned comments. We build the cross-platform funnel so a viewer watching your YouTube content ends up on your site, o…
Why This Matters in 2026
Video SEO Has Shifted More in 18 Months Than the Previous 5 Years
Google's algorithm now rewards genuine expertise, authoritative content, and verifiable local presence. Businesses still using outdated tactics are slowly losing rankings to competitors who have updated their approach. Video SEO addresses one specific dimension of that shift and produces compounding results when executed consistently.
In Depth
How YouTube ranking actually works
YouTube's algorithm cares about watch time, session time (does the viewer stay on YouTube after your video), click-through rate from impressions, audience retention, and engagement signals (likes, comments, shares). Title and description matter, but the behavioural signals matter more. We build content with all of these factors in mind from script onward.
Video keyword research
YouTube keyword research is different from Google keyword research. We use VidIQ, TubeBuddy, and YouTube auto-suggest to find what your audience is actually searching for on YouTube. Often the volume on YouTube is higher than on Google for the same topic, especially how-to and educational content.
Channel structure and playlists
A well-organised channel with topical playlists ranks better than a channel that uploads videos randomly. We build playlist strategy, channel descriptions, and metadata that signal to YouTube what your channel is about and which topics to recommend you for.
Thumbnails and click-through optimisation
Thumbnail design is often the difference between a video that gets 100 views and one that gets 10,000. We design or specify thumbnails that perform on the YouTube algorithm: high contrast, clear faces or objects, readable text at small sizes, and consistent branding across your channel.
Connecting YouTube to your website
YouTube videos can drive traffic to your site through video descriptions, cards, end screens, and pinned comments. We build the cross-platform funnel so a viewer watching your YouTube content ends up on your site, on your email list, or in your sales pipeline.
Standard With Every Engagement
What You Get Every Month
Dedicated account manager who knows your business
Monthly report with rankings, traffic, and live URLs
Strategy call or written review every 30 days
Slack or email channel, not just monthly check-ins
Quarterly strategy refresh based on what is working
Month-to-month flexibility, no cancellation fees
Proof of Approach
688% organic traffic growth in 5 months
From invisible to dominant. Page 4 to Position 2 for the primary commercial keyword. New patient calls tripled. The same approach drives results across every service we offer, including video seo.
Read the full case studyRecent Mansfield UK Client
Multi-Service Engagement
Result
688% organic traffic growth
Verified with live URL reports in the monthly delivery.
Common Questions
Frequently Asked Questions
Do I need to create new video content or can you optimise what I have?
Should I host video on my own site or YouTube?
How long until video SEO drives traffic?
Can you produce the videos too?
Years experience
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Retention
Ready When You Are
Your Mansfield Competitors Are Ranking. So Should You.
Every day without an SEO strategy is revenue going to someone else. Get a free analysis showing exactly where you stand and what it would take to reach Page 1. No commitment. No payment required.
Or call: (817) 764-5743