Google Ads Can Deliver Customers Tomorrow. Or Burn Through Your Budget Without a Single Call.
The difference between profitable Google Ads and wasted spend usually comes down to setup, targeting, and ongoing optimisation. Most Mansfield businesses running ads themselves leave 40 to 60 percent of their budget on the table through poor keyword targeting, weak ad copy, and missing conversion tracking. We change that.
Google Ads / PPC
Google Ads work best when SEO is too slow and you need customers now. They also work as a permanent layer on top of SEO, capturing the …
20
Years
15k+
Projects
94%
Retention
Google Ads / PPC Pricing
Google Ads management is priced as a percentage of ad spend or flat fee, whichever is higher.
Google Ads work best when SEO is too slow and you need customers now. They also work as a permanent layer on top of SEO, capturing the searches where paid placement makes sense. We manage Google Ads as a measurable, accountable channel with clear cost-per-lead and cost-per-customer metrics.
What You Get
What Google Ads / PPC Actually Covers
Each pillar runs continuously while we work with you. The deliverables list grows tier by tier; the disciplines stay the same.
Where Google Ads fit in your marketing
SEO takes 3 to 6 months to build. Google Ads can drive calls within 48 hours. For new businesses, time-sensitive launches, or competitive markets where organic ranking is years away, Google Ads are the right call. F…
How we structure campaigns
Tightly themed ad groups, single keyword themes where possible, exact and phrase match keywords (not broad match unless intentional), negative keywords actively maintained, geographic targeting locked to your servic…
Conversion tracking that actually works
Without proper conversion tracking, Google Ads optimisation is guesswork. We set up call tracking with dynamic numbers, form tracking with proper event firing, offline conversion uploads where appropriate, and Googl…
Local service ads (LSA) and performance max
Local Service Ads have replaced traditional search ads for many local categories. They charge per lead instead of per click, require Google Guaranteed verification, and appear above the Map Pack. We handle LSA setup…
How we report on ad performance
Monthly reports show spend, clicks, conversions, cost per conversion, conversion rate, and ROAS. We compare against the previous month, the same month last year, and your stated benchmarks. We highlight what is work…
Why This Matters in 2026
Google Ads / PPC Has Shifted More in 18 Months Than the Previous 5 Years
Google's algorithm now rewards genuine expertise, authoritative content, and verifiable local presence. Businesses still using outdated tactics are slowly losing rankings to competitors who have updated their approach. Google Ads / PPC addresses one specific dimension of that shift and produces compounding results when executed consistently.
In Depth
Where Google Ads fit in your marketing
SEO takes 3 to 6 months to build. Google Ads can drive calls within 48 hours. For new businesses, time-sensitive launches, or competitive markets where organic ranking is years away, Google Ads are the right call. For established businesses, ads layer on top of strong SEO to capture additional demand.
How we structure campaigns
Tightly themed ad groups, single keyword themes where possible, exact and phrase match keywords (not broad match unless intentional), negative keywords actively maintained, geographic targeting locked to your service area, and conversion tracking on every form, call, and chat. Most agencies skip half of these. We do all of them.
Conversion tracking that actually works
Without proper conversion tracking, Google Ads optimisation is guesswork. We set up call tracking with dynamic numbers, form tracking with proper event firing, offline conversion uploads where appropriate, and Google Analytics 4 integration. You see cost per lead, cost per customer, and return on ad spend on every monthly report.
Local service ads (LSA) and performance max
Local Service Ads have replaced traditional search ads for many local categories. They charge per lead instead of per click, require Google Guaranteed verification, and appear above the Map Pack. We handle LSA setup and management as part of campaigns for eligible categories. Performance Max campaigns combine search, display, YouTube, and Discovery; we use them strategically rather than as a default.
How we report on ad performance
Monthly reports show spend, clicks, conversions, cost per conversion, conversion rate, and ROAS. We compare against the previous month, the same month last year, and your stated benchmarks. We highlight what is working, what we changed, and what we plan to change next month.
Standard With Every Engagement
What You Get Every Month
Dedicated account manager who knows your business
Monthly report with rankings, traffic, and live URLs
Strategy call or written review every 30 days
Slack or email channel, not just monthly check-ins
Quarterly strategy refresh based on what is working
Month-to-month flexibility, no cancellation fees
Proof of Approach
688% organic traffic growth in 5 months
From invisible to dominant. Page 4 to Position 2 for the primary commercial keyword. New patient calls tripled. The same approach drives results across every service we offer, including google ads / ppc.
Read the full case studyRecent Mansfield UK Client
Multi-Service Engagement
Result
688% organic traffic growth
Verified with live URL reports in the monthly delivery.
Common Questions
Frequently Asked Questions
How much should I spend on Google Ads?
Should I do Google Ads or SEO first?
Can you take over an existing Google Ads account?
Do you offer Google Ads training instead of management?
Years experience
Projects
Websites
Retention
Ready When You Are
Your Mansfield Competitors Are Ranking. So Should You.
Every day without an SEO strategy is revenue going to someone else. Get a free analysis showing exactly where you stand and what it would take to reach Page 1. No commitment. No payment required.
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