Customers Now Ask ChatGPT and Perplexity Where to Go. Most Businesses Are Invisible to These Tools.
AI search platforms (ChatGPT, Perplexity, Claude, Google AI Overviews) are pulling more search queries every month. Customers ask these tools directly: 'Who is the best dentist in Mansfield for sensitive teeth?' The AI gives an answer. If your business is not in the answer, you do not exist for that customer. This shift is happening now, not in five years.
AI Search Optimization
AI search optimisation (sometimes called GEO, Generative Engine Optimisation) is the work that makes your business visible to AI search…
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AI Search Optimization Pricing
AI search optimisation is bundled into every National SEO and Local SEO package as a standard layer of the work.
AI search optimisation (sometimes called GEO, Generative Engine Optimisation) is the work that makes your business visible to AI search platforms. The underlying signals overlap with traditional SEO, but the optimisation approach is different and the implications for visibility are significant.
What You Get
What AI Search Optimization Actually Covers
Each pillar runs continuously while we work with you. The deliverables list grows tier by tier; the disciplines stay the same.
How AI search platforms decide what to recommend
AI platforms pull from the same web content Google indexes, but they synthesise rather than list. They look for authoritative, well-structured content that directly answers the question being asked. Citation-style c…
Content optimisation for AI search
Direct answers to specific questions, structured content with clear headings, FAQ-style formatting, citation of authoritative sources, and depth on niche topics. AI platforms favour content that is genuinely useful …
Brand authority signals
AI platforms heavily weight businesses with strong third-party mentions, real customer reviews, press coverage, and consistent online presence. The reputation and authority work we do for traditional SEO directly im…
Schema and structured data
Comprehensive schema markup helps AI platforms understand what your business is, what services you offer, where you operate, and how customers interact with you. We implement schema with AI search in mind, not just …
Monitoring AI search visibility
We track mentions of your business across ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot for relevant queries. You see month-over-month visibility changes and the queries where you are or are not sh…
Why This Matters in 2026
AI Search Optimization Has Shifted More in 18 Months Than the Previous 5 Years
Google's algorithm now rewards genuine expertise, authoritative content, and verifiable local presence. Businesses still using outdated tactics are slowly losing rankings to competitors who have updated their approach. AI Search Optimization addresses one specific dimension of that shift and produces compounding results when executed consistently.
In Depth
How AI search platforms decide what to recommend
AI platforms pull from the same web content Google indexes, but they synthesise rather than list. They look for authoritative, well-structured content that directly answers the question being asked. Citation-style content (with sources, data, and clear claims) is favoured over marketing content. Reviews, third-party citations, and structured data all influence which businesses get mentioned.
Content optimisation for AI search
Direct answers to specific questions, structured content with clear headings, FAQ-style formatting, citation of authoritative sources, and depth on niche topics. AI platforms favour content that is genuinely useful to a reader rather than content optimised for keyword density. We restructure content with this in mind.
Brand authority signals
AI platforms heavily weight businesses with strong third-party mentions, real customer reviews, press coverage, and consistent online presence. The reputation and authority work we do for traditional SEO directly improves AI search visibility.
Schema and structured data
Comprehensive schema markup helps AI platforms understand what your business is, what services you offer, where you operate, and how customers interact with you. We implement schema with AI search in mind, not just traditional rich results.
Monitoring AI search visibility
We track mentions of your business across ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot for relevant queries. You see month-over-month visibility changes and the queries where you are or are not showing up.
Standard With Every Engagement
What You Get Every Month
Dedicated account manager who knows your business
Monthly report with rankings, traffic, and live URLs
Strategy call or written review every 30 days
Slack or email channel, not just monthly check-ins
Quarterly strategy refresh based on what is working
Month-to-month flexibility, no cancellation fees
Proof of Approach
688% organic traffic growth in 5 months
From invisible to dominant. Page 4 to Position 2 for the primary commercial keyword. New patient calls tripled. The same approach drives results across every service we offer, including ai search optimization.
Read the full case studyRecent Mansfield UK Client
Multi-Service Engagement
Result
688% organic traffic growth
Verified with live URL reports in the monthly delivery.
Common Questions
Frequently Asked Questions
Is AI search really replacing Google search?
Will optimising for AI search hurt my Google rankings?
How do I appear in ChatGPT answers?
Should I worry about AI scraping my content?
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