Your Google Business Profile Is Probably the Highest-Impact Marketing Asset You Are Not Managing.
More customers find local businesses through Google Business Profile than through any other channel. Most local businesses set up their profile once and never touch it again. The result is missed photos, no posts, slow review responses, and a profile that quietly underperforms compared to competitors who are paying attention. We treat GBP as the asset it actually is.
GBP Management
Google Business Profile is the gateway between your business and the people searching for your service. A well-managed profile drives c…
20
Years
15k+
Projects
94%
Retention
GBP Management Pricing
GBP management is included in every Local SEO package.
Google Business Profile is the gateway between your business and the people searching for your service. A well-managed profile drives calls, direction requests, website visits, and bookings. A neglected profile sits there while better-managed competitors capture the customers who should be yours.
What You Get
What GBP Management Actually Covers
Each pillar runs continuously while we work with you. The deliverables list grows tier by tier; the disciplines stay the same.
What a fully optimised profile looks like
Every field complete and current: primary category set correctly, services listed with descriptions, attributes selected, hours including holiday hours, photos of your team, premises, and work, recent posts, recent …
Weekly posts and content calendar
We publish weekly Google posts: service offers, recent work, holiday messages, customer-facing announcements, and educational content. Posts keep your profile active, which Google rewards with better visibility, and…
Photo management
Profiles with regular new photos outrank profiles with old photos in the Map Pack. We coordinate photo uploads (your team, your space, your work, your products) every month. Geo-tagged photos taken at your physical …
Review generation and response
We build review request systems for your team (email templates, SMS sequences, in-person prompts) and we respond to every review within 24 hours. Review volume, recency, and response rate are three of the strongest …
Q&A monitoring and seeding
Customer questions on your profile get answered by anyone who feels like answering, including competitors. We monitor your Q&A daily, answer customer questions authoritatively, and seed common questions ourselves so…
Why This Matters in 2026
GBP Management Has Shifted More in 18 Months Than the Previous 5 Years
Google's algorithm now rewards genuine expertise, authoritative content, and verifiable local presence. Businesses still using outdated tactics are slowly losing rankings to competitors who have updated their approach. GBP Management addresses one specific dimension of that shift and produces compounding results when executed consistently.
In Depth
What a fully optimised profile looks like
Every field complete and current: primary category set correctly, services listed with descriptions, attributes selected, hours including holiday hours, photos of your team, premises, and work, recent posts, recent customer questions answered, and a steady flow of reviews with thoughtful responses. Most profiles are missing five or six of these elements; that gap is where we work.
Weekly posts and content calendar
We publish weekly Google posts: service offers, recent work, holiday messages, customer-facing announcements, and educational content. Posts keep your profile active, which Google rewards with better visibility, and give potential customers timely reasons to choose you. We plan the content calendar a month ahead and you approve before publication.
Photo management
Profiles with regular new photos outrank profiles with old photos in the Map Pack. We coordinate photo uploads (your team, your space, your work, your products) every month. Geo-tagged photos taken at your physical location are particularly valuable because they signal to Google that the business is genuinely operating from the listed address.
Review generation and response
We build review request systems for your team (email templates, SMS sequences, in-person prompts) and we respond to every review within 24 hours. Review volume, recency, and response rate are three of the strongest local ranking signals Google uses. Most profiles are weak on at least one; the best profiles excel at all three.
Q&A monitoring and seeding
Customer questions on your profile get answered by anyone who feels like answering, including competitors. We monitor your Q&A daily, answer customer questions authoritatively, and seed common questions ourselves so that the answers reflect what your business actually offers.
Standard With Every Engagement
What You Get Every Month
Dedicated account manager who knows your business
Monthly report with rankings, traffic, and live URLs
Strategy call or written review every 30 days
Slack or email channel, not just monthly check-ins
Quarterly strategy refresh based on what is working
Month-to-month flexibility, no cancellation fees
Proof of Approach
688% organic traffic growth in 5 months
From invisible to dominant. Page 4 to Position 2 for the primary commercial keyword. New patient calls tripled. The same approach drives results across every service we offer, including gbp management.
Read the full case studyRecent Mansfield UK Client
Multi-Service Engagement
Result
688% organic traffic growth
Verified with live URL reports in the monthly delivery.
Common Questions
Frequently Asked Questions
How quickly does GBP optimisation affect rankings?
Can I lose my Google Business Profile?
Should I have multiple profiles for different services?
How important are Google posts compared to reviews?
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