Amazon Has Its Own Search Engine. Most Sellers Are Invisible Within It.
Amazon is the largest product search engine in the world, larger than Google for product queries. The sellers who rank in Amazon search capture the bulk of category sales. The rest watch traffic flow to competitors with better-optimised listings, stronger keyword targeting, and smarter Sponsored Products campaigns. Amazon visibility is a discipline of its own, and most brands invest in everything except the work that actually moves Amazon rankings.
Amazon Marketing
Amazon marketing covers everything that drives visibility and sales on the Amazon platform: listing optimisation for the A9 search algo…
20
Years
15k+
Projects
94%
Retention
Amazon Marketing Pricing
Amazon marketing engagements start at $1,500/month for a managed programme including listing optimisation, Sponsored Products management, and monthly reporting.
Amazon marketing covers everything that drives visibility and sales on the Amazon platform: listing optimisation for the A9 search algorithm, Sponsored Products and Sponsored Brands advertising, Brand Store and A+ content design, review velocity programmes, and category-specific competitive analysis. The work overlaps with traditional SEO and PPC but follows Amazon-specific rules.
What You Get
What Amazon Marketing Actually Covers
Each pillar runs continuously while we work with you. The deliverables list grows tier by tier; the disciplines stay the same.
Listing optimisation for Amazon A9
Amazon's search algorithm (A9) ranks products based on conversion rate, sales velocity, click-through rate, relevance of title and bullets to the search query, and review signals. We rewrite product titles, bullets,…
Sponsored Products and Sponsored Brands
Amazon advertising is a separate ecosystem from Google Ads with its own bidding logic, targeting options, and reporting. We run structured campaigns: exact match for proven keywords, broad match for discovery, autom…
Brand Store and A+ content
Brand Stores and A+ content are visual storytelling tools that lift conversion rate on every product page. We design Brand Store pages aligned to category browsing patterns and A+ content that addresses the question…
Review velocity and reputation
Reviews are critical to both ranking and conversion on Amazon. We help sellers build legitimate review velocity through Amazon Vine, follow-up emails through Buyer-Seller Messaging (within Amazon rules), and post-pu…
Competitive intelligence
Amazon is a hyper-competitive environment where category leaders change month to month. We monitor your top 5 competitors weekly: their pricing, their inventory levels, their advertising strategy, their listing chan…
Why This Matters in 2026
Amazon Marketing Has Shifted More in 18 Months Than the Previous 5 Years
Google's algorithm now rewards genuine expertise, authoritative content, and verifiable local presence. Businesses still using outdated tactics are slowly losing rankings to competitors who have updated their approach. Amazon Marketing addresses one specific dimension of that shift and produces compounding results when executed consistently.
In Depth
Listing optimisation for Amazon A9
Amazon's search algorithm (A9) ranks products based on conversion rate, sales velocity, click-through rate, relevance of title and bullets to the search query, and review signals. We rewrite product titles, bullets, descriptions, backend keywords, and A+ content to maximise all of these. Most listings have weak titles, generic bullets, and missing backend keywords; closing those gaps produces measurable ranking improvements within 2 to 4 weeks.
Sponsored Products and Sponsored Brands
Amazon advertising is a separate ecosystem from Google Ads with its own bidding logic, targeting options, and reporting. We run structured campaigns: exact match for proven keywords, broad match for discovery, automatic campaigns for keyword mining, and Sponsored Brands for category-level visibility. Ongoing optimisation focuses on lowering ACoS while protecting share of voice on priority keywords.
Brand Store and A+ content
Brand Stores and A+ content are visual storytelling tools that lift conversion rate on every product page. We design Brand Store pages aligned to category browsing patterns and A+ content that addresses the questions buyers ask before purchasing. Higher conversion rate signals back into A9 ranking, creating a compounding loop.
Review velocity and reputation
Reviews are critical to both ranking and conversion on Amazon. We help sellers build legitimate review velocity through Amazon Vine, follow-up emails through Buyer-Seller Messaging (within Amazon rules), and post-purchase inserts. We never use fake reviews, review swaps, or any approach that violates Amazon Terms of Service.
Competitive intelligence
Amazon is a hyper-competitive environment where category leaders change month to month. We monitor your top 5 competitors weekly: their pricing, their inventory levels, their advertising strategy, their listing changes, and their review acquisition. The insight informs your tactical decisions before competitors capture more of the category.
Standard With Every Engagement
What You Get Every Month
Dedicated account manager who knows your business
Monthly report with rankings, traffic, and live URLs
Strategy call or written review every 30 days
Slack or email channel, not just monthly check-ins
Quarterly strategy refresh based on what is working
Month-to-month flexibility, no cancellation fees
Proof of Approach
688% organic traffic growth in 5 months
From invisible to dominant. Page 4 to Position 2 for the primary commercial keyword. New patient calls tripled. The same approach drives results across every service we offer, including amazon marketing.
Read the full case studyRecent Mansfield UK Client
Multi-Service Engagement
Result
688% organic traffic growth
Verified with live URL reports in the monthly delivery.
Common Questions
Frequently Asked Questions
How long until Amazon SEO improvements show up?
Do you sell on Amazon yourself or just consult?
Can you help with international Amazon marketplaces?
What about Walmart Marketplace or other platforms?
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