SEO
You Know Your SEO Is Not Working. You Do Not Know Why. An Audit Tells You Exactly What to Fix.
Guessing is expensive. Investing in SEO without knowing what is actually broken means you spend on the wrong work for months before realising. A proper audit shows you the technical issues, the content gaps, the backlink weaknesses, and the competitor moves you need to respond to, all in one document with a prioritised action plan.
An SEO audit is the diagnostic that tells you exactly where your site stands today, what is preventing better rankings, and what specific work will close the gaps. Our audits are detailed, prioritised, and written in plain English. Whether you act on them with our team or implement internally, you walk away with a clear roadmap.
Why SEO Audit Matters Right Now
Google's algorithm has shifted significantly over the past two years toward rewarding genuine expertise, authoritative content, and verifiable local presence. Businesses still relying on outdated SEO tactics are slowly losing rankings to competitors who have updated their approach. SEO Audit addresses one specific dimension of that shift and produces compounding results when executed consistently month over month.
What our audits include
Technical SEO scan (crawl errors, indexation, site speed, schema, mobile usability), on-page review of every commercially important page, keyword opportunity analysis based on your current rankings and competitor gaps, backlink profile assessment with toxic link identification, local SEO audit (GBP, citations, NAP), content gap analysis, and a competitive review of your top three Mansfield competitors. Roughly 40 to 60 pages of findings depending on site size.
How long the audit takes
Full audits take 5 to 7 business days from when we receive access. We start with the technical scan, then layer on the on-page review, then complete the keyword and competitive analysis. The final report is delivered as a PDF plus an interactive walkthrough call where we explain findings and answer questions.
What the report looks like
Findings are organised by severity (critical, high, medium, low) and prioritised by impact-to-effort ratio. Each finding includes what the issue is, why it matters for rankings, the recommended fix, and a rough effort estimate. The goal is a document your team can act on directly, not a generic checklist.
When an audit makes sense
Before starting a new SEO programme, after a Google algorithm update affected your rankings, when traffic has dropped and you cannot find the cause, before a website redesign or migration, or as a second opinion when an existing agency is not delivering results. Audits also work as a starting point for businesses that want to handle SEO internally but need a roadmap to follow.
What happens after the audit
You own the report. You can implement the recommendations with your internal team, hire any agency to execute them, or work with us. There is no obligation to engage further. About 60 percent of audit clients go on to retain us for ongoing SEO; the other 40 percent take the report and execute themselves, which we encourage when budget is constrained.
How SEO Audit Fits With Your Other Marketing
SEO Audit works best as part of a coordinated marketing programme rather than as a standalone tactic. Customers do not move from search result to purchase in a straight line; they research across multiple channels, see your brand in several places, and convert only when the cumulative impression feels credible. We treat every service as one part of that journey. Pairing this work with strong content, an active Google Business Profile, ongoing review generation, and at least one paid channel gives compound results that outperform any single tactic in isolation.
The first 90 days of any new engagement focus on the foundations. The next 90 days build the visible momentum. The remaining time compounds. Most clients see the largest single jump in performance between month 4 and month 7 because that is when our early-stage work matures into actual rankings, calls, and revenue.
What You Get Every Month
- Dedicated account manager who knows your business and answers within one business day
- Monthly report with rankings, traffic, and clickable URLs for every deliverable
- Strategy call or written review every 30 days to align on priorities
- Slack or email channel for ongoing questions, not just monthly check-ins
- Quarterly strategy refresh based on what is working and what needs adjustment
- Month-to-month flexibility with no cancellation fees
Common Mistakes We Help You Avoid
Most businesses that come to us have either tried SEO Audit previously with mediocre results or have avoided it entirely because of bad advice. The most common mistakes we see are: investing inconsistently (3 months of effort, 6 months off, repeat), choosing the wrong tactics for the business stage, mixing high-quality and low-quality work in the same campaign which dilutes the high-quality results, and stopping just before the compounding effects would have started to show. The work compounds slowly and then suddenly. The clients who stay the course consistently see the disproportionate gains in months 6 through 12.
Pricing
Standalone SEO audits start at $400 for sites under 50 pages and $750 for sites up to 250 pages. Larger sites are quoted individually. Audits are included free with every 6-month or longer SEO package commitment.
Get Pricing for Your MansfieldFrequently Asked Questions
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Do I need an audit if I am already running SEO with another agency?
Can I use the audit findings myself instead of hiring you?
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