Your Online Store Has Great Products. Google Has No Idea They Exist.
Thin product pages. Duplicate content across variants. Category pages with no copy. Slow mobile performance. Missing review schema. Most ecommerce sites have all five problems, and every one costs organic traffic. We fix them so the products you actually sell start showing up when people search.
Ecommerce SEO
Ecommerce SEO is different from service-business SEO. You have hundreds or thousands of product pages, category pages with their own ra…
20
Years
15k+
Projects
94%
Retention
Ecommerce SEO Pricing
Ecommerce SEO uses our standard 5-tier SEO pricing (Essentials through Custom) with extra work allocated to product page optimisation, category structure, and review schema.
Ecommerce SEO is different from service-business SEO. You have hundreds or thousands of product pages, category pages with their own ranking opportunities, faceted navigation that can create duplicate content problems, and review and inventory schema that helps Google show rich results. We treat ecommerce sites as their own discipline.
What You Get
What Ecommerce SEO Actually Covers
Each pillar runs continuously while we work with you. The deliverables list grows tier by tier; the disciplines stay the same.
Product page optimisation
Every product page needs unique, useful copy beyond what the manufacturer provides. Generic descriptions from the supplier appear on dozens of other stores and Google cannot rank duplicate content. We rewrite produc…
Category page strategy
Category pages on ecommerce sites can rank for high-value generic keywords (like "running shoes" or "patio furniture") that no product page can target. We add intro copy, FAQ sections, and internal linking to catego…
Faceted navigation and crawl efficiency
Filters and sort options on ecommerce sites can create thousands of duplicate URLs that waste Google's crawl budget and create ranking confusion. We configure proper canonical tags, parameter handling, and robots di…
Product reviews and rich results
Star ratings in search results meaningfully improve click-through rate. We implement Review and AggregateRating schema correctly, integrate with your review platform (Yotpo, Judge.me, Trustpilot), and make sure Goog…
Shopify and WooCommerce specifics
Each platform has its own quirks. Shopify has a forced URL structure with /products/ and /collections/. WooCommerce on WordPress is more flexible but needs more attention to caching and database performance. We adap…
Why This Matters in 2026
Ecommerce SEO Has Shifted More in 18 Months Than the Previous 5 Years
Google's algorithm now rewards genuine expertise, authoritative content, and verifiable local presence. Businesses still using outdated tactics are slowly losing rankings to competitors who have updated their approach. Ecommerce SEO addresses one specific dimension of that shift and produces compounding results when executed consistently.
In Depth
Product page optimisation
Every product page needs unique, useful copy beyond what the manufacturer provides. Generic descriptions from the supplier appear on dozens of other stores and Google cannot rank duplicate content. We rewrite product descriptions, add proper schema markup (price, availability, reviews, brand), optimise product images, and ensure each product page has a clear primary keyword target.
Category page strategy
Category pages on ecommerce sites can rank for high-value generic keywords (like "running shoes" or "patio furniture") that no product page can target. We add intro copy, FAQ sections, and internal linking to category pages so they actually compete for those broader searches.
Faceted navigation and crawl efficiency
Filters and sort options on ecommerce sites can create thousands of duplicate URLs that waste Google's crawl budget and create ranking confusion. We configure proper canonical tags, parameter handling, and robots directives so Google focuses on the URLs that matter.
Product reviews and rich results
Star ratings in search results meaningfully improve click-through rate. We implement Review and AggregateRating schema correctly, integrate with your review platform (Yotpo, Judge.me, Trustpilot), and make sure Google can see and surface your review data.
Shopify and WooCommerce specifics
Each platform has its own quirks. Shopify has a forced URL structure with /products/ and /collections/. WooCommerce on WordPress is more flexible but needs more attention to caching and database performance. We adapt the SEO strategy to your platform rather than trying to force a generic approach.
Standard With Every Engagement
What You Get Every Month
Dedicated account manager who knows your business
Monthly report with rankings, traffic, and live URLs
Strategy call or written review every 30 days
Slack or email channel, not just monthly check-ins
Quarterly strategy refresh based on what is working
Month-to-month flexibility, no cancellation fees
Proof of Approach
688% organic traffic growth in 5 months
From invisible to dominant. Page 4 to Position 2 for the primary commercial keyword. New patient calls tripled. The same approach drives results across every service we offer, including ecommerce seo.
Read the full case studyRecent Mansfield UK Client
Multi-Service Engagement
Result
688% organic traffic growth
Verified with live URL reports in the monthly delivery.
Common Questions
Frequently Asked Questions
How long does ecommerce SEO take to show results?
Do you work with both Shopify and WooCommerce?
Can you help with abandoned cart and conversion rate too?
Will you optimise my product images for SEO?
Related Services
Pair Ecommerce SEO With
Years experience
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Retention
Ready When You Are
Your Mansfield Competitors Are Ranking. So Should You.
Every day without an SEO strategy is revenue going to someone else. Get a free analysis showing exactly where you stand and what it would take to reach Page 1. No commitment. No payment required.
Or call: (817) 764-5743