Inconsistent Business Info Across Directories Is Quietly Costing You Map Pack Rankings.
Your business listed with three different phone numbers across the web. Your address abbreviated four different ways. Old locations still showing up in directories years after you moved. Google sees all of this and treats your business as untrustworthy. Map Pack rankings suffer until the inconsistency is fixed.
Citation Management
Local citations (mentions of your business name, address, and phone across the web) signal to Google that your business is real, establ…
20
Years
15k+
Projects
94%
Retention
Citation Management Pricing
Citation management is included in every Local SEO package.
Local citations (mentions of your business name, address, and phone across the web) signal to Google that your business is real, established, and operating at the address you claim. NAP consistency (Name, Address, Phone) across these citations is one of the most under-managed local SEO factors.
What You Get
What Citation Management Actually Covers
Each pillar runs continuously while we work with you. The deliverables list grows tier by tier; the disciplines stay the same.
What citation management covers
Audit of all existing citations across 80+ business directories, identification of inconsistencies and duplicates, correction of incorrect data, removal of duplicate listings, and ongoing maintenance as your busines…
Tier-one citations (the ones that matter most)
Google Business Profile, Bing Places, Apple Maps, Yelp, Facebook, BBB, and the top industry-specific directories for your category. These citations carry more weight than dozens of low-tier citations combined. We ge…
Tier-two and aggregator citations
Data aggregators (Foursquare, Neustar Localeze, Acxiom) feed information to hundreds of smaller directories. Getting your business listed correctly with the aggregators automatically corrects dozens of downstream ci…
Industry-specific directories
Avvo for lawyers, Healthgrades for medical, Houzz for home services, TripAdvisor for hospitality. Each industry has its own dominant directories that drive both traffic and local SEO signals. We identify the ones re…
Ongoing maintenance
Citations decay over time as directories update, businesses move, and new directories emerge. We monitor citations quarterly and correct issues as they appear, rather than treating citation building as a one-time pr…
Why This Matters in 2026
Citation Management Has Shifted More in 18 Months Than the Previous 5 Years
Google's algorithm now rewards genuine expertise, authoritative content, and verifiable local presence. Businesses still using outdated tactics are slowly losing rankings to competitors who have updated their approach. Citation Management addresses one specific dimension of that shift and produces compounding results when executed consistently.
In Depth
What citation management covers
Audit of all existing citations across 80+ business directories, identification of inconsistencies and duplicates, correction of incorrect data, removal of duplicate listings, and ongoing maintenance as your business information changes. The work is unglamorous but produces measurable Map Pack improvements.
Tier-one citations (the ones that matter most)
Google Business Profile, Bing Places, Apple Maps, Yelp, Facebook, BBB, and the top industry-specific directories for your category. These citations carry more weight than dozens of low-tier citations combined. We get these right first.
Tier-two and aggregator citations
Data aggregators (Foursquare, Neustar Localeze, Acxiom) feed information to hundreds of smaller directories. Getting your business listed correctly with the aggregators automatically corrects dozens of downstream citations.
Industry-specific directories
Avvo for lawyers, Healthgrades for medical, Houzz for home services, TripAdvisor for hospitality. Each industry has its own dominant directories that drive both traffic and local SEO signals. We identify the ones relevant to your category and build proper listings.
Ongoing maintenance
Citations decay over time as directories update, businesses move, and new directories emerge. We monitor citations quarterly and correct issues as they appear, rather than treating citation building as a one-time project.
Standard With Every Engagement
What You Get Every Month
Dedicated account manager who knows your business
Monthly report with rankings, traffic, and live URLs
Strategy call or written review every 30 days
Slack or email channel, not just monthly check-ins
Quarterly strategy refresh based on what is working
Month-to-month flexibility, no cancellation fees
Proof of Approach
688% organic traffic growth in 5 months
From invisible to dominant. Page 4 to Position 2 for the primary commercial keyword. New patient calls tripled. The same approach drives results across every service we offer, including citation management.
Read the full case studyRecent Mansfield UK Client
Multi-Service Engagement
Result
688% organic traffic growth
Verified with live URL reports in the monthly delivery.
Common Questions
Frequently Asked Questions
How many citations should my business have?
Can I build citations myself?
Do paid citations work better than free ones?
Will citation management fix my Map Pack rankings?
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Ready When You Are
Your Mansfield Competitors Are Ranking. So Should You.
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